In order to write independently and incisively about the impact of new and digital media on the news industry, you need to become an expert on the relevant institutions and how they have changed.
Complete the following tasks on your blog to develop your new/digital case study on news:
Blog task 1: News institutions research
Research the major players in terms of UK news providers and make notes in a detailed blog post. List companies, publications/ channels/programmes, owners, statistics and anything else you find relevant.
You must include all three platforms (print, broadcast, e-media) and both commercial and non-commercial institutions (e.g ITN/BBC).
Make sure you include at least FIVE different institutions across the three platforms. You may wish to use bullet points to cover the key information about each institution.
Blog task 2: The impact of Google
Read this article looking at the impact Google has had on the traditional newspaper business.
Answer the following questions:
1) Why has Google led to the decline of the newspaper industry?
2) Find a statistic from the article that illustrates the decline of traditional news media.
3) Looking at the graph featured in the article, what period has seen the steepest decline in newspaper advertising revenue?
4) Do you personally think Google is to blame for newspapers closing and journalists losing their jobs? Why?
5) Read the comments below the article. Pick one comment you agree with and one you disagree with and explain your response to the comments in detail.
Finish for homework if you don't complete it in the lesson - due next week.
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